The traditional music of China dates back to the dawn of Chinese civilization and a well-developed musical culture was established as early as the Zhou Dynasty (1122 BC – 256 BC). Today Chinese traditional music continues a rich traditional heritage while developing into a more contemporary form for the world audience. Wu Promotion has been dedicated to promoting Chinese traditional music to the world for over a decade. Since the first Grand Chinese New Year Concert in 1998 in the Vienna Musikverein, featuring the best traditional orchestra of China, the concert has developed into an annually renowned cultural event in Europe.